Metabical was proved to be effective on weightloss average 15 pounds with only one pill a day for twelve weeks with extremely low risk on side effects. When students have the englishlanguage pdf of this brief case in a coursepack, they will also have the option to purchase an audio version. Metabical case solution metabical a new weight loss drug. Share any additional insights raised through this comparison e. How does metabical compare to current weightloss options. Pricing, packaging, and demand forecasting for a new weightloss drug case solution metabical, a new weight loss supplement from cambridge sciences pharmaceuticals, is made for. Metabical case study example topics and well written essays. Metabical needs to decide whom to sell and what means to use in order to reach this group successfully. Metabical case solution weight loss pricing free 30. Pricing, packaging, and demand forecasting for a new weightloss drug, portuguese version case analysis, metabical. Barbara printup, senior director of marketing for cambridge sciences pharmaceuticals csp will be the person who is responsible in the product launch of metabical which scheduled for january 2009. The four week packaging was at the specific point where the consumer did not have to spend too much money to buy it, yet got invested in the product enough that they would come back to buy the second and third portions marketing research according to the us survey 34% overweight 25. Metabical is a new fat reduction drug from cambridge sciences pharmaceuticals intended for reasonably overweight individuals. Metabical case study summary case study solution and analysis.
Metabical case study case facts metabical is a prescription drug produced by cambridge sciences pharmaceuticals csp for weight loss. Case study case study methods involve systematically gathering enough information about a particular person, social setting, event, or group to permit the researcher to effectively understand how it operates or functions. Pricing, packaging, and demand forecasting for a new weightloss drug case 1. Essay on metabical case study 1568 words 7 pages mai nguyen new product planning professor patton 3514 metabical.
Dec 29, 20 target market for metabical specifically for the overweight people with bmi of 25 to 30. Metabical case solution and analysis, hbr case study solution. Does the case study appropriately align the problem, models, and data. Pricing, packaging, and demand forecasting for a new weightloss drug dsc. End consumer and health provider are the two primary groups involved in this complex and long purchase decisionmaking process for metabical. It was a unique product, which was focused towards a particular segment of the market, the overweight segment. Ideal target customer is a slightly overweight female between the age of 3565. Barbara printup, senior marketing director for csp, must develop the positioning strategy and marketing. Overweight individuals are not only prone to fatal diseases, but they are also the biggest targets to social. Target market for metabical specifically for the overweight people with bmi of 25 to 30.
Time series regression analysis used to forecast total population and target population of overweight people 220 225 230 235 240 245 total population in millions 34. Highlight metabical case study success to attract customers this is one of the efficient methods to demonstrate the practicality of your products and services. Metabical case solution, metabical case analysis, metabical case study solution, problem statement. Positioning and communications strategy for a new weightloss drug, requires you to examine the positioning and communications of the rollout of the new product. Harvard business case studies solutions assignment help. There are three main demand strategys that make reasonable sense to assess the demand for metabical within the first five years. Metabical case study example topics and well written. Metabical case study analysis positioning and communications strategy for a new weight loss drug executive summary.
Upon fda approval, metabical will be the only weight loss drug that is clinically proven to be effective for. As the only fda approved drug, metabical can stimulate substantial weight loss in customers and provides a comprehensive support and longterm weight maintenance program that enhances the success of the drug. Metabical case solution weight loss pricing free 30day. Disadvantage are chance of missing out on getting maximum price. Metabical is a revolutionary product and forecasted to be the first fda approved prescriptive drug for.
Pricing, packaging, and demand forecasting for a new weightloss drug, portuguese version case solution, metabical. Metabical is claimed to be a safe and effective weight loss drug. Prajakta talathi aryan bhojnagarwala chinmal athavle gautam sachdev manoj megotia 2. Sep, 2015 metabical pricing, packaging and demand forecasting group 2. Metabical represents a safer choice, in legal terms, to recommend its use. Metabical is a new weight loss drug from cambridge sciences pharmaceuticals intended for moderately overweight individuals. Metabical case study by visakh vijayakumar on prezi. Metabical is a weight loss drug that has been proven to be safe and effective for moderately overweight. It was the first and only prescription drug to obtain fda approval for weight loss overweight category drug.
The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. The lever group positioning strategy the situation target. Metabical case study essay example for free newyorkessays database with more than 65000 college essays for studying. Metabical will be the only weight loss drug with fda approval that is also clinically proven to be effective for moderately overweight people. The weight loss drug vailable in three fourweek packages.
Metabical case study report introduction excess weight had become a big crisis in the us, affecting about 65% of the adult population leading to different kinds of health complications. Synthesis in america, the obesity epidemic continues to get worse and worse. Metabical case analysis introduction with over half of the adult population of the usa falling under the category of either overweight, obese, or severely obese, surplus body weight is considered to be a subject of utmost importance, in relation to public health. To get the most out of each demand scenario the most optimal pricing structure was applied to each. Aligns with corporate strategy pricing is just right to compete in unique market segments while communicating value.
There are only several other weightloss options in the market competing with metabical. One serious case, ephedra was linked to several cases of sudden cardiac death. Metabical case study solution adverse effect prescription drugs. Pricing, packaging, and demand forecasting for a new weightloss drug case solution metabical, a new weight loss supplement from cambridge sciences pharmaceuticals, is made for moderately overweight individuals. Fda approval few negative side effects works in low dose reduces stress on heart and liver marketing communication strategy introduction positioning and communication strategy for a new weightloss drug advertising group 2. Pricing, packaging, and demand forecasting for a new weightloss drug, portuguese version case study solution, when student have the englishlanguage pdf. S product launch of csps newest prescription drug, metabical.
In the past, several manufacturers had introduced various weight loss products like overthecounter otc drugs, herbal products, supplementary fad diets, etc. Cambridge sciences pharmaceuticals csp is preparing the upcoming uslaunch for its newest prescription drug. Metabical case solution,metabical case analysis, metabical case study solution, problem statement. In the case of a metabical cs analysis, it should go beyond basic customer testimonials from their weight loss but also show reallife situations that enabled the product to satisfy the. April fourteen, 2010 when learners have the englishlanguage pdf of the quick case in a coursepack, they will also have the option to invest in an audio version. When students have the englishlanguage pdf of this brief case in a coursepack, they will also have the option to purchase an audio. Metabical case solution demandpricing formulation executive summary. What pricing, marketing and positioning strategy should be developed in order to strengthen the overall market position of the company. Read this free business coursework and other term papers, research papers and book reports. Cambridge sciences pharmaceuticals csp expects final approval for its revolutionary weight loss drug, metabical. As the only fda approved drug, metabical can stimulate substantial weight loss in customers and provides a comprehensive support and longterm weight maintenance program. Therefore, cambridge sciences pharmaceuticals had to come up with new marketing strategies, such as advertisements on tv, radio, celebrity endorsement and printed advertisements in medical publications. Case studies may focus on an individual, a group, or an entire community and may utilize a number of data technologies such as life.
Positioning and communications strategy for a new weight loss drug metabical is a revolutionary weight loss drug, which cambridge sciences pharmaceuticals expects to be finally approved soon. The case study describe the analysis of marketing strategy used to introduce. This case can be used separately or in conjunction with 4240 metabical. The functional entity of this case is cambridge science pharmaceuticals csp which is about to launch a new. Metabical pricing, packaging and demand forecasting group 2. The company had conducted an elaborate market research program for identifying the target segment and positioning the. Metabicals side effect is similar with gastrointestinal discomfort but not too harsh or serious. Buss 5114 people, organisations and leadership study period 1 2014 assessment task 2. Marketing management course katz school of business 1. Assignment 2 metabical positioning and communications. Metabical case study summary case study solution and. Barbara printup, senior marketing director for csp, must develop the positioning strategy and marketing communications plan in preparation for the launch of the new drug. Download file to see previous pages however, metabical has faced competition ever since the fda approved an otc drug known as alli. Mai nguyen new product planning professor patton 3514 metabical.
At the very first step, end consumer must see a problem which kindle their interest to buy a weight loss drug. During clinical trials metabical had already proved itself to be an effective drug with majority of participants reaching their desired weight loss goals within the stipulated 12 month period. Cambridge sciences pharmaceuticals csp must make reasonable logic to assess the demand and pricing for metabical within the first five years. Metabical positioning and communications case study 1. Nov 23, 2016 metabical is claimed to be a safe and effective weight loss drug. Metabical prelaunch opportunity there is an opportunity to address a few potential issues in the upcoming marketing campaign for csps newest weight loss drug metabical. Both cases focus on barbara printup, the senior director of marketing, as she determines how to manage the upcoming launch of metabical. Metabical case study solution free download as word doc. Vrio analysis for metabical case study summary case study identified the four main attributes which helps the organization to gain a competitive advantages. There are just a few other weight reduction alternatives in the market contending with metabical. Metabical case solution and analysis, hbr case study.
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